You've got great work.
But every time you hit "price," you freeze.
Is it too high? Too low? Too much to ask?
You deserve to feel confident: clear, certain, and calm every time you name your price.
Confident Pricing teaches you the psychology behind prices that work, so you stop guessing and start earning what you're worth.
(£297 | Lifetime access | Self-paced)
I've read several books on value pricing and paid for other expensive pricing courses. While I got value from all of those, Hannah's course was more practical and down to earth. A week after the course, I was asked to bid for consulting and was able to agree a fee that was 2-3 times higher than I would have instinctively charged. Learning to sell myself at fair rates has been a much nicer way to boost income than working longer hours!
"Oh, that's funny. Our budget was actually way higher."
That's the line that haunts every business owner. The moment you realise guessing isn't working, and you've been leaving money on the table.
Join 300+ business owners who've stopped guessing.
We were taught to be polite about money. So pricing feels emotionally icky.
But here's the truth: Pricing is hard... until you know the psychology behind it.
Underneath every "what should I charge?" is a set of human patterns: fairness, perception, bias, trust.
Once you understand how people actually decide what feels worth it, pricing becomes obvious.
Underneath every “what should I charge?” is a set of human patterns: fairness, perception, bias, trust.
Once you understand how people actually decide what feels worth it, pricing becomes obvious.
✓ Price 2-3x higher without losing clients (like Clark did)
✓ Know exactly what to charge—and why
✓ Stop changing prices with every client
✓ Talk about money without panic or apology
✓ Turn pricing into a confidence habit, not a stress point
✓ Add £thousands to your annual revenue with confident pricing
3 hours of fast-paced video lessons that cut through theory
Smart workbooks that help you build your perfect price step by step
Cost calculator spreadsheets so your price is grounded in profit
AI prompts to help you write and test your pricing copy
This course blew me away! I learned SO MUCH about pricing and how to do it right. Hannah's humor kept the content super engaging, the videos are short and digestible, and it all makes so much sense. Best course on pricing ever with psychology to understand the why, examples to understand the how, and so much fun in between. Brilliant!
If you've ever wished you could get inside the human brain and really understand buyer psychology then this is THE COURSE YOU NEED RIGHT NOW! I'll be recommending it to ALL my clients!
Hannah is a Pricing Goddess! The course was beyond expectation. Understanding human behaviour, psychology and the neuroscience behind pricing is a game changer. There is a method to the madness of pricing. I can't thank you enough!
Rated 5 out of 5. Hannah is brilliant at pricing.
Hannah's Confident Pricing course was immeasurably valuable. I devoured the course and watched several of the videos multiple times. The course changed the way I think about pricing and helped me price and package my services in a way that makes sense.
A week after the course, I was asked to bid for consulting and was able to agree a fee that was 2-3 times higher than I would have instinctively charged. Learning to sell myself at fair rates has been a much nicer way to boost income than working longer hours!
Decode the psychology of "yes." Why people buy, and what gets in the way.
Balance feeling and maths. Cost calculations and choice psychology that work in your head and your spreadsheet.
Create your price using proven psychological techniques that make any price feel fair.
Design your price with visual presentation strategies that build trust.
Talk about money with authority and social proof. No more panic.
Use urgency psychology to get clients to buy NOW (without feeling sleazy).
Pricing for sales and specials that protect your perceived value.
Why does pricing feels so emotional? Have a peek inside a lesson on Emotions and Pricing.
Co-founder of Yesology. Psychology nerd. Former finance pitch writer.
I used to price million-pound deals in finance with ease. Pitches for hundreds of millions of pounds for the biggest institutions in the world.
But when it came to pricing my own consultancy? I froze.
So I built Confident Pricing to crack the emotional logic behind numbers. I studied the psychology, ran the experiments, learned what actually works.
Once I understood how people decide what feels worth it, everything changed. Pricing stopped being emotionally icky.
Now I help founders, freelancers, and entrepreneurs do the same, so you can charge the prices you deserve, boost your confidence, and grow your profits. Ker-ching!
You can even find me spotting pricing issues in the wild and getting quoted in the press for it.
Everything you need to know about Confident Pricing
You get 3 hours of video lessons, workbooks to build your price as you go, cost calculation spreadsheets, and AI prompts to help with your pricing copy. Plus lifetime access to all materials and any future updates.
The course is 3 hours of video content, but it's self-paced. Most people complete it over a weekend or a few evenings. You can go at your own speed and revisit modules whenever you need a refresh.
Both! The psychology of pricing works for anyone selling services or products. Whether you're a solo freelancer, running an agency, or selling your own products, these principles apply.
Yes! Pay once, access forever. You'll also get any future updates we make to the course at no extra cost.
If you've ever felt uncertain about your pricing, apologized after saying a number, or suspected you're undercharging—this course is for you. Plus, with our 30-day money-back guarantee, there's no risk. Try it, and if it doesn't help, get your money back.
Yes! The course works on any device—computer, tablet, or phone. Watch lessons wherever works for you.
Get started today before this once in a lifetime opportunity expires.
